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Spanning more than a decade, my freelance copywriting
career has encompassed in-house and remote work on niche, national and international accounts in a host of sectors. Whilst
my CV covers branding work, and B2B and B2C brochure, creative, advertising, DM, editorial and technical copywriting, my core
strength is writing for the web; I’ve written everything from left field to strictly corporate SEO and non SEO creative
web copy for a wide range of companies.
In House 2000 to present
- Avvio Design Associates Ltd. Accounts worked on: Sky
TV, Vodafone, Adobe, Motorola, Centrica, British Gas, Adecco, Wolseley, and Teletext
- Writing B2B and Marcomms copy for this agency’s
high profile clients meant working closely with account managers to absorb multiple briefs, under pressure.
- World Image. Accounts worked on: Sun/Oracle/Intel, and
Intragen - email & web copy
- David Charles
& Co Ltd. Account: Parador Property, Skyguard - brochure and web copy
- agency one. Account: MioMoov Sat-Nav - multi function copy
General - 2000 to present:
- IMS Hybrid Mail – PDF brochure copy
- SEN (Space Enterprise Network) - branding copy
- Academia – brochure copy
- Mash Media re branding – web copy (URL to follow) and e-brochure
- B-one personalised clothing – DM copy and straps
- Jobclickx recruitment – email campaign
- Prelet home utilities/décor –
brochure descriptive copy
- Pristine Condition
- web copy re-write http://www.pristinecondition.com
- QuoStar IT Management Solutions –
email campaign and landing page (URL to follow)
- Archway
Scaffolding – SEO web copy re-write http://www.archwayservices.com
- David Charles & Co Design Ltd –
http://www.davidcharles-design.co.uk web copy
- Evans Group – brochure copy
- Gazelle Palletised Delivery – editorial, advertising
and DM copy
- Digital Post Solutions – DM,
concept and web copy (pitch)
- ProProcure (IT)
– Pernod Ricard case study and award submission copy
- Skyguard – re-brand: concepts, straps, web (http://www.skyguardgroup.com ) & brochure
- Synergy Associates (IT) -
web copy (URL to follow)
- Nokia Phone Accessories
– http://www.nokia.com web copy
- I
turned Nokia accessories spec data into customer facing, concise and attractive web copy that embodied and sold the benefits
of those accessories successfully.
- Gazelle
Couriers – postcard DM campaign
- Actus
Event Technology – brochure copy
- Meadowrose
Scientific – http://www.meadowrose.co.uk web copy
- Plantronics – B2B advertising
copy
- Global Development Group – brochure
copy
- The Lakes by yoo – property advertisement,
advertorial and editorial
- ISS Waterers Eurostar
pitch – pp copy
- Global Property –
brand ID and corporate credibility brochure copy
- Activair - brochure copy
- Archway Scaffolding - editorial copy
- Green's Christmas Hampers - email campaign
- Mango Fitness (personal training) – web copy
- CTR (Technical recruitment) – http://www.ctandr.co.uk web copy
- Satyam (IT) – brochure/handout
copy and brand ID
- TMI – insert and mailer
copy
- Fitlinxx ActiPed – brochure copy
- E-clear – brochure concepts and straplines
- Orca Media – http://www.orcamedia.co.uk web copy
- Kebbell Homes, York Avenue, Windsor
brochure copy
- Waverley Learning – http://www.waverleylearning.co.uk web, DM, brochure, email, copy
- ISS Waterers
– brochure copy
- Flower Mortgage and Financial
Advisors – mailer copy
- Sant Carles Marina
– advertising copy
- The Lakes by yoo –
property advertorial
- Heathcotes Outside –
http://www.heathcotesoutside.com/index.php web copy
- Cerulean Blue – http://www.ceruleanbluecharters.co.uk web copy
- Lindley Heathcotes – invitation
mailers
- Active-Tech – brand strategy and
marketing copy
- Lindley Catering Group –
brand renaming and concepts
- Fitlinxx ActiPed
– advertising copy
- Lindley Catering –
Newbury Racecourse contract pitching copy
- Orca
Media Ltd – editorial
- ISS Waterers Landscaping
– Gallery Canvas brochure copy
- Ad-Vantage.TV
– (brochure and) http://www.ad-vantage.tv web copy
- ISS Waterers Landscaping – contract
pitching copy
- Lindley Catering Exec List –
brochure copy
- Front Porch – adtech exhibition
handout copy
- IQPS – quarterly magazine
copy
- The Pines Hotel – http://www.pineshotelburnham.co.uk web copy
- Tuplin Export Logistics – http://www.tuplin.co.uk web copy
- Shaftesburys Blinds and Shutters –
advertising copy
- Churchgate Premier Homes –
brochure copy
- National Police Improvement Agency
– Airwave straps and concepts
- IQPS –
VO script
- Front Porch – IT brochure copy
- Hannah Rokison Flowers - http://www.hannahrokisonflowers.co.uk web copy
- ISS Waterers Landscaping – brochure
copy
- Saturn Corporation (UK) Ltd – IT
brochure copy
- Elian Construction – straps
and brochure copy
- Shaftesburys Blinds and Shutters
Grand Designs handout - editorial
- IQPS –
editorial
- e-clear – straps and advertising
copy
- National Police Improvement Agency –
editorial
- Writing
a brochure and share holder letter announcing the formation of this new Home Office police training department involved taking
a verbal brief, holding an interview and converting knowledge gleaned aurally into concise, penetrating copy.
- Shutter Craft brochure – editorial
- Shutter Logic handout – editorial
- Kebbell Homes, Jupiter Court – property brochure copy
- Direct Land & New Homes
– property brochure copy
- Shutter Logic
presentation – editorial
- Expert Property
– brochure copy
- Tekram Telemarketing –
http://www.tekramtm.com web copy
- Nokia Phone Accessories – http://www.nokia.com web copy
- Caterer.com – http://www.caterer.com web copy
- Selcourt Commercial Flooring –
web copy
- ShutterCraft – messaging hierarchy
analysis for display
- Thebestof.co.uk –
SEO webverts for http://www.thebestof.co.uk/Henley-on-Thames
- Kebbell Homes Brochure – editorial
- The National Trust – ‘The Vyne’ anniversary
invitation copy
- Jon Draper Associates Ltd www.jdaltd.net – web copy
- Greenoaks Mercedes-Benz straps
and brochure copy – editorial
- New Castle
Area School District Superintendent of Schools – speechwriting
- Talk 2 Office Safety Security and Recycling brochure – editorial
- Docherty Property company names and concepts – editorial
- T-Mobile ‘Talk 2 Office Brochure - editorial
- Churchgate Premier Homes www.cphomes.co.uk – web copy
- Direct Land & New Homes www.direct-land.net/index.html – web copy
- Panasonic UK – editorial/ghost-writing
- I collated, wrote, re-wrote and edited
articles for Panasonic UK’s in-house magazine; this often involved heavyweight ghosting, and interviewing people.
- Benchamark Property – web copy
- Kebbel Homes Brochure – editorial
- REL Consultancy DM – editorial
- Integral Recruitment concepts and copy
- Chilli Pepper brand ‘bible’ for Action Apparel Ltd
- Panasonic UK – editorial/ghost-writing
- Groupe JS International – Citrine intro and pitch document
- Panasonic UK – editorial/ ghost-writing
- Maximuscle Ltd media pack – editorial/ ghost-writing
- Nigel Craig biography - web copy
- Panasonic UK – editorial/ ghost-writing
- Driving a Bargain – editorial/ ghost-writing
- Mike Taylor motivation speaking website copy – web copy
- Flight Centre pitch for Drum Communications – pitch copy
- House of Tap Limited – mailer
- Panasonic UK – editorial/ ghost-writing
- St Clair Consulting concepts and straplines for Firedog Design –
pitch copy
- Chilli Pepper brand synopsis for
Action Apparel Ltd – pitch copy
- ‘What
Happened Then Was. . .’ – editorial/ghost-writing (pitch document for book)
- Panasonic UK – editorial/ ghost-writing
- The Pettifer Group of companies – brochures and insert copy
- Panasonic UK – editorial/ghost-writing
- Panasonic UK – editorial/ghost-writing
- Antara Interim Management – recruitment advertisement
- Graeme Rowe – property editorial
- Oi! Bagel – client mailer
- The Honourable Society of Gray’s Inn – client mailer
- Hotpoint/Microban – 3 x corporate scripts
- shop@Panasonic – trade press article
Technical - 2000 to present:
- Nokia-Siemens Networks –
http://www.nokiasiemensnetworks.com web copy
- Firefly Technology Ltd – messaging
architecture
- Firefly Technology Ltd –
www.fireflytech.com/index.htm web copy
- Firefly Technology Ltd – PowerPoint
copy
- Cirrus Software – e-brochure copy
- Legal Technology Panel Article – article (legal
trade press)
- Lifecycle Software – industry
mailer
- Serversys (Goldmine Front Office) –
B2B mailer
- Serversys Newsletter – B2B
mailer
- PSI (Internet Based Resource management)
– B2B industry mailer
- D&M Consultancy
(Business and Accounts Analysis) - B2B industry mailer
- Portal Connect - industry mailer
- Portal
Connect Summary – industry mailer
- Plexus
Interactive (The Chrysalis Group) – retail outlets mailer
- NIITransform (Legacy Code Transformation) – B2B industry mailer
- UULink DSL Office Edition – B2B industry
mailer
Press Releases - 2000 to present:
- QuoStar
IT Management Solutions – various IT publications
- ProProcure ‘atmosphere’ – various publications
- ProProcure/Malibu Kahlua – various publications
- Chilli Pepper – various fashion trade publications
- Chilli Couture (Edge) - various fashion trade publications
- Chilli Red – various fashion trade publications
- Levy Associates – various recruitment trade and general press publications
- Fleetlease/Glass Trader Desk - various auto industry
publications
- Glass Net Trader Desk – various
auto industry publications
- Beechdean Dairies/Goodwood
World of Speed – various industry publications
- Fiat/Alfa-Romeo/Glass - various auto industry publications
- Lex Auto/Ministry of Defence - various auto industry publications
- Newbury Mazda/Glass – various auto industry publications
- Glass at the NEC - various auto industry publications
- Glass Evaluator - various auto industry publications
- Lufthansa ‘Lowrider’ – various aero industry publications
- Lufthansa Destination Interphex– ‘Lufthansa
Cargo’/various aero industry publications
Agencies worked with include
Firedog Agency, London; Sticky Content, London; Underscore Agency, London; Drum Communications,
London; Avvio Design Associates Ltd, Henley; Immaculate, London; David Charles & Co Design Ltd, Wokingham; dka creative,
London; Creative Direction, Winnersh; Protean, Reading; Mash Media, London; World Image, Reading; The Bertie Agency, Wycombe
Copywriting disciplines include Web
(SEO & creative), DM, Brochure, Press Releases, Email, Branding, Straps, Concepts Skills
Word, Outlook Express, Web. Corporate Scripts, Screenwriting, Speechwriting,
Ghostwriting
For reference please contact Mark Godwin 01628
485555 or email: mark@thebertieagency.com
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